Is your business or industry ripe for disruption?


The term “disruption” continues to be overused in our economy, so defining exactly what it is vs. what it isn’t also continues to be difficult. I offer a basic view of disruption that can help before reading this article, should you need more context. There are two main benefits to understanding disruption. The first is having a better idea of how to be the disruptor. The second is how to realize...

Your Job Descriptions Are Terrible


  It doesn’t really matter whether you’re a small startup or a large established company; your job descriptions are probably terrible. Don’t worry, you’re not alone. Businesses and prospects both hate job descriptions Trying to figure out what a job is like by reading through a job description is like reading the outline for a jr. high student’s term paper. It’s a poorly organized, rambling...

Client or Customer?


    Through my work in and with various agencies over past decade or more I’ve noticed a problematic trend: a confusion between who is a client and who is a customer. Businesses should keep in mind that each relationship requires a different point-of-view. This is most critical when looking for a new vendor. No, you’re not partners. I don’t like the term “partner” for client...

Sustaining vs Originating


Work generally falls into one of two categories: Sustaining and Originating. Sustaining makes up the majority of work. Sustaining work includes maintenance operations, as well as iterating products to keep pace with a market. It even includes depreciation practices.


The Strategic Web is an independent consultancy focused on innovation strategy. I help businesses and organizations develop strategies to differentiate themselves in the marketplace and progress out of static practices.

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Scott Hutcheson