Articles

AI chatbots are Bullshit…academically speaking. Should we care?

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I’m very concerned with the truth. Since I am human I am occasionally wrong, but I will always want to correct that wrong and make it into what I now know is true. This is not how AI chatbots work.  Claiming that AI chatbots like OpenAI’s ChatGPT or Anthropic’s Claude are bullshit might just seem like an inflammatory opinion. But, there really is an academic foundation for this as presented...

VIDEO: Maturity Model Strategy, Ep 3: Consumer UX adoption

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Transcript: Hi, I’m Scott Hutcheson of the Strategic Web. This is the third video in my series on maturity or adoption models. These models show how people progressively add a new activity or technology into their lives. In the last video I went over how essential it is for organizations to build capacity to even know how to learn to adopt a new activity. Naturally, this applies to consumer...

VIDEO: Maturity Model Strategy, Ep 2: Building Capacity

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Transcript: Hi again, I’m Scott Hutcheson of the Strategic Web. This is the second video in a series on adoption or maturity models. Check the link in the description to watch the first one if you missed it. So, to review, an adoption or maturity model describes the stages and organization goes through when learning in adding some new activity or practice. The one I use has five stages...

VIDEO: Maturity and Adoption Models for business explained, Ep. 1

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VIDEO: Maturity and Adoption Models for business explained Transcript: Hi, I’m Scott Hutcheson with the Strategic Web. Today I’d like to talk about a tool I use in virtually all of my work, the maturity model or adoption curve. These types of models are particularly useful when attempting to introduce an innovation or really any type of practice or change for an organization...

Overview

The Strategic Web is an independent consultancy focused on innovation strategy. I help businesses and organizations develop strategies to differentiate themselves in the marketplace and progress out of static practices.

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Scott Hutcheson
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