CategoryCore Concepts

How To Make Your Company Values Valuable


I gathered 1001 values from 172 businesses. Yes, it took a while. Upon reviewing them I noticed several patterns. I also formed insights on how businesses intend to use their stated values vs. what actually happens based on my work with businesses over the past 20 or so years. We’ll review what patterns I found in these 1001 values, what are business values, really (or at least what they should...

VIDEO: Disruption Theory Explained


VIDEO TRANSCRIPT: Here’s a drinking game…every time you hear someone claim a business or idea is “disruptive” take a shot… [Headlines about Disruption fill the screen]…Actually don’t to that; you’ll definitely die. Businesses everywhere, from those in health care technology to those making dog food and virtually anyone building a mobile app are eager to describe themselves as...

Sustaining vs Originating


Work generally falls into one of two categories: Sustaining and Originating. Sustaining makes up the majority of work. Sustaining work includes maintenance operations, as well as iterating products to keep pace with a market. It even includes depreciation practices.

Iteration through the Spectrum


Poor Iteration. Its cousin Innovation continually gets celebrated while Iteration is responsible for most of the day-to-day success of businesses. Plus, many activities and updates are labeled as “innovations” when they are actually iterations of an established product or service.


The Strategic Web is an independent consultancy focused on innovation strategy. I help businesses and organizations develop strategies to differentiate themselves in the marketplace and progress out of static practices.

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Scott Hutcheson