Change management without a change strategy is planning for chaos.

The Strategic Web is an independent consultancy focused on change and innovation. I use adoption modeling and my own Strategic Positioning Spectrum to guide businesses through change.

Strategic Positioning


I use the Strategic Positioning Spectrum to help determine the status of a client’s strategy and whether it should progress one direction or another. It’s helpful for determining strategies for products and services, hiring and team building, and developing a proper activity fit for their current range on the spectrum.

Authentic Innovation


Innovation is different from Iteration
Innovation establishes something new and distinct from what an organization currently offers. However, it should still adhere to a well defined strategy. Authentic innovation is an uncommon, originating activity that leaps past mere iterative progression.


The Strategic Web is an independent consultancy focused on innovation strategy. I help businesses and organizations develop strategies to differentiate themselves in the marketplace and progress out of static practices.

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Scott Hutcheson