What is Disruption, really?


    Startups everywhere, from those in health care technology to those making dog food, are eager to describe themselves as “disruptive.” All the cools kids are disruptive so they must be too. Authentic Disruption is actually pretty rare. And, true Disruption is usually displaced from direction competition. Often startups or incumbent businesses aren’t even aware they are being...


The Strategic Web is an independent consultancy focused on innovation strategy. I help businesses and organizations develop strategies to differentiate themselves in the marketplace and progress out of static practices.

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Scott Hutcheson