CategoryCore Concepts

Authentic Innovation


Innovation is different from Iteration
Innovation establishes something new and distinct from what an organization currently offers. However, it should still adhere to a well defined strategy. Authentic innovation is an uncommon, originating activity that leaps past mere iterative progression.

Depreciation & Destruction


The activities of Depreciation and Destruction are part of the Sustaining set of activities on the Strategic Positioning Spectrum. Unlike other areas of The Spectrum, the defining characteristic of Deprecation is often represented by a lack of change.


The Strategic Web is an independent consultancy focused on innovation strategy. I help businesses and organizations develop strategies to differentiate themselves in the marketplace and progress out of static practices.

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Scott Hutcheson